It's not about being right. It's about understanding. It's great advice for anyone attempting to solve a big, messy problem - politicians, entrepreneurs, and healthcare staff, among others. It's also a phrase I've heard often during my year working at SpellBound.
Augmented reality, as a technology just starting to impact mainstream life, has opened up a lot of possibilities in many industries. For healthcare, BCC insights predicts the NA market for mobile-based augmented reality to be $1.24B by 2020 and Goldman Sachs puts the total AR/VR market at $80B by 2025. But these stats don’t give much insight into why AR is better than current practices to serve markets like healthcare. So why is AR so great as a therapeutic tool?
While the Pokemon Go phenomenon may be cooling down, we’ve seen some intriguing follow-on effects of what AR can do for kids in hospital. Pokemon Go got kids, sick and healthy alike, up and walking, tracking down elusive digital experiences. AR, when administered by child life specialists, occupational therapists, and physical therapists, can be used in a safe and effective way. Here are the five ways I predict AR will bring the greatest value to patients, their therapists, their families, as well as hospitals.
It’s been a strange new world for me since Pokémon Go was launched. As someone rather invested in the augmented reality (AR) world, I was professionally interested. As someone who had nostalgia for the game and TV show, I was personally interested. What I didn’t expect was the attention that Pokémon Go started getting my company, SpellBound. I started receiving calls from the media, asking to talk with an AR expert about Pokémon Go. When I was doing interviews about my business, the topic always came up. When I was pitching my business, I no longer received blank stares when I used the term augmented reality. Pokémon Go has impacted the world in a lot of ways (economically, socially, health-wise, etc.), but here’s my take on the impact it is having for the AR world in general, and more specifically, for AR startups.
As we continue to develop SpellBound MED, I am regularly struck by the similarities between user experience (UX) and patient experience (PX).
The first time I ever talked with a child life specialist, it was an accident.
I was on a start up mission: to ask parents about how technology fits into their family life. It was my 17th customer discovery interview, and her name was Anne. When I had finished with my inquiries, Anne asked me why I was asking these questions. I hadn't told her about SpellBound. I happened to have a book on me and launched the app. I didn't say a word. I just let her play with it for a second. She was silent and then looked up and said, "I think you need to talk to my boss."
Last week, I got to visit my happy place and witness a most awe inspiring moment - all because of a very technical meeting we had scheduled for that afternoon.
Christina and I were gloriously early for a meeting with JJ Bouchard, The Mott Golf Classic Digital Media Manager at The University of Michigan C.S. Mott Children's Hospital. JJ is a certified child life specialist and certified therapeutic recreation therapist. We were there to meet him because JJ is our champion for bringing augmented reality into the hospital as part of a pilot project with SpellBound.
When my co-founder Marjie and I headed to Detroit Startup Weekend in November 2014, SpellBound wasn’t a thing yet. We had it in our minds that we’d start a consulting company and Startup Weekend would be an awesome networking opportunity and give us some time to practice pitching -- a good skill to have for consulting, right?